Email Marketing: Reducing SPAM
If you have had experience of HTML email marketing before now, you will know that not all the emails you send, will get through to the end user or subscriber.
The biggest barrier for email marketing is the differing levels of SPAM quality scoring. Some SPAM filters will let the email through and some wont.
One of the ways that you can ensure that your email is a little more SPAM proof is by using as little £ or $ symbols as you can.
The odd one in the email is ok. But when you start using them to say things like “Save ££££££’s” or “Earn $$$$$$’s” – this is what they will throw your email out for.
There are lots of ways to ensure you fit into the ‘approved’ run of the SPAM filter. If you design and code up your own HTML email, feel free to create your own FREE account of BeyondMail and test your email using our own Design and SPAM Filter system. Create your account today and test away.
Email Marketing: What does “permission-based” mean?
When using our email marketing program, BeyondMail, we always ensure that clients use lists of data from which permission has been granted for communication via email. This is called permission-based email marketing.
Permission-based email marketing occurs when emails are only sent to persons who have requested to receive them, such as customers that have bought from you, people that have subscribed from your website or from business cards that you picked up from a networking meeting and you got the verbal agreement to add them to your mailing list.
The opposite to permission-based email marketing is SPAM. This involves sending out unsolicited email promotions to people that you have not had agreement to send to.
Permission based email marketing is used effectively every day by huge numbers of organisations to increase sales, build the value of their brand, and strengthen the relationships they have with their clients and subscribers.
The success that achieve is due to the fact that they are operating out of a permission-based email marketing strategy – They are only sending emails to people that have requested to receive them.
Our Great Pricing
Call 01793 238697 for Bulk Email discounts and Unlimited Monthly Send contracts.
