So… what exactly is an electronic newsletter?
Just like their paper counterparts, electronic newsletters deliver written messages to a list of opt-in subscribers.
The main difference, electronic newsletters transcend paper to only exist on a computer screens.
Some electronic newsletters are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two.
All of the newsletters delivered through BeyondMail have a web version that can be automatically published to your website when you send it via email. Having both the methods available should suit all your target audiences preferences.
How do you publish an electronic newsletter?
Essentially all you need to do is decide on a topic, name your publication and start writing.
Blogs can back up your newsletters, or indeed provide content if you choose to use your email newsletter as a round- up or summary of recent posts on your blog. When you have your content sorted, you need is a delivery programme – like BeyondMail. One that will manage your subscribers for you. One that will provide you with live real-time stats. One that is easy to use.
To get start it’s easy! Create your FREE account today and get mailing straight away!
How Important Are Email Tracking Stats?
Any marketing or advertising activity should always be executed with the ability to measure the return you get from it.
Many people today are still using their desktop email client (such as Outlook or Thunderbird) to send marketing emails out to client and subscriber lists. Sometimes all the email addresses are on public view because they out the emails all into the ‘To:’ field. Clever people use the ‘Bcc:’ field.
Occasionally we come across people that say “I have a mailing list feature of my web hosting” or “Email marketing is included in my website” – sometimes it is… Great!
But in looking under the surface of both of these situations you invariably find that the one thing that is missing is the reporting.
- Do you know how well did your last email newsletter do for you and your business when you sent it out?
- Can you attribute any sales or leads from it?
Measuring of any marketing activity, as mentioned above, is crucial to your success.
If you know something works, keep doing it. Tweak it and see if it improves. If the tweak doesn’t work, try something else. If the activity just bombs out and flat fails, try again and then make a judgement on if it is worth continuing with – These are all decisions that can be made when you have measurement tools in place.
When you use your desktop email client to send emails it will send them and you can stop everyone seeing other people’s email addresses by using the ‘Bcc:’ field, but do you know how many people opened the email? Do you know how many people clicked on any of the links? Do you know who it was that opened and clicked?
Systems like MS Outlook and Thunderbird don’t give you these kinds of stats – And most mailing list functions on web hosting are the same. They will send the email but that is it.
If you are not in the know with these kind of stats you will not know if you can tweak or adjust it to improve it. Worst still, you wont be able to follow up all the people that clicked on your special offer link. It could be time, energy and money down the drain!
BeyondMail has in-built analytical tools that will show you the live status of your email campaigns.
We can show you to the second, who has opened your email and how many times. What links they clicked on and even if they forwarded it on or shared it in the social media ether.
Our system also links into Google Analytics. So if you sell products on your website, you can track any sales that result from a click through from your email.
Gathering this kind of information enables you to see at the push of a button, the most popular links, the most loyal subscribers, those that could be interested in that special offer… and much more.
There is so much you can do with this kind of information.
How can you not see the importance of email marketing stats and tracking now?
Create your free account on BeyondMail by clicking here and get emailing today.
Email Marketing: Reducing SPAM
If you have had experience of HTML email marketing before now, you will know that not all the emails you send, will get through to the end user or subscriber.
The biggest barrier for email marketing is the differing levels of SPAM quality scoring. Some SPAM filters will let the email through and some wont.
One of the ways that you can ensure that your email is a little more SPAM proof is by using as little £ or $ symbols as you can.
The odd one in the email is ok. But when you start using them to say things like “Save ££££££’s” or “Earn $$$$$$’s” – this is what they will throw your email out for.
There are lots of ways to ensure you fit into the ‘approved’ run of the SPAM filter. If you design and code up your own HTML email, feel free to create your own FREE account of BeyondMail and test your email using our own Design and SPAM Filter system. Create your account today and test away.
Email Marketing: What does “permission-based” mean?
When using our email marketing program, BeyondMail, we always ensure that clients use lists of data from which permission has been granted for communication via email. This is called permission-based email marketing.
Permission-based email marketing occurs when emails are only sent to persons who have requested to receive them, such as customers that have bought from you, people that have subscribed from your website or from business cards that you picked up from a networking meeting and you got the verbal agreement to add them to your mailing list.
The opposite to permission-based email marketing is SPAM. This involves sending out unsolicited email promotions to people that you have not had agreement to send to.
Permission based email marketing is used effectively every day by huge numbers of organisations to increase sales, build the value of their brand, and strengthen the relationships they have with their clients and subscribers.
The success that achieve is due to the fact that they are operating out of a permission-based email marketing strategy – They are only sending emails to people that have requested to receive them.
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