Email Marketing: Reducing SPAM
If you have had experience of HTML email marketing before now, you will know that not all the emails you send, will get through to the end user or subscriber.
The biggest barrier for email marketing is the differing levels of SPAM quality scoring. Some SPAM filters will let the email through and some wont.
One of the ways that you can ensure that your email is a little more SPAM proof is by using as little £ or $ symbols as you can.
The odd one in the email is ok. But when you start using them to say things like “Save ££££££’s” or “Earn $$$$$$’s” – this is what they will throw your email out for.
There are lots of ways to ensure you fit into the ‘approved’ run of the SPAM filter. If you design and code up your own HTML email, feel free to create your own FREE account of BeyondMail and test your email using our own Design and SPAM Filter system. Create your account today and test away.
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