Email Marketing: Reducing SPAM
If you have had experience of HTML email marketing before now, you will know that not all the emails you send, will get through to the end user or subscriber.
The biggest barrier for email marketing is the differing levels of SPAM quality scoring. Some SPAM filters will let the email through and some wont.
One of the ways that you can ensure that your email is a little more SPAM proof is by using as little £ or $ symbols as you can.
The odd one in the email is ok. But when you start using them to say things like “Save ££££££’s” or “Earn $$$$$$’s” – this is what they will throw your email out for.
There are lots of ways to ensure you fit into the ‘approved’ run of the SPAM filter. If you design and code up your own HTML email, feel free to create your own FREE account of BeyondMail and test your email using our own Design and SPAM Filter system. Create your account today and test away.
Email Marketing: What does “permission-based” mean?
When using our email marketing program, BeyondMail, we always ensure that clients use lists of data from which permission has been granted for communication via email. This is called permission-based email marketing.
Permission-based email marketing occurs when emails are only sent to persons who have requested to receive them, such as customers that have bought from you, people that have subscribed from your website or from business cards that you picked up from a networking meeting and you got the verbal agreement to add them to your mailing list.
The opposite to permission-based email marketing is SPAM. This involves sending out unsolicited email promotions to people that you have not had agreement to send to.
Permission based email marketing is used effectively every day by huge numbers of organisations to increase sales, build the value of their brand, and strengthen the relationships they have with their clients and subscribers.
The success that achieve is due to the fact that they are operating out of a permission-based email marketing strategy – They are only sending emails to people that have requested to receive them.
Email Newsletters – what are they about anyway?
Why is it so important that your orgnisation has a regular newsletter? What is their purpose?
We have listed three main reason for thinking about getting a newsletter up and running – or that old one you used to find the time for, resurrected and started up again.
1. Keep in touch and say hello
Clients, customers, members and other interested parties are the lifeblood any organisation. Now so many are on email. What better way to stay in touch with them than through a perfectly designed and branded newsletter? A newsletter allows you to introduce new products, announce events, offer special discounts and encourage referrals.
2. Attract new customers
Unless people have an immediate need or came to you through a powerful referral, most potential customers won’t buy or engage with you right away. Your newsletter can offer people the opportunity to learn more about you, your organisation and your products and services. You can also learn more about them through their behaviour and interaction too.
3. Establish Your Expertise
No one knows more about your business than you do – which makes you an expert. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.
Other points for reference…
What exactly is an electronic newsletter?
Just like their paper counterparts, electronic newsletters deliver written messages to a list of opt-in subscribers. The main difference, electronic newsletters transcend paper to only exist on a computer screens.
Some electronic newsletters are delivered only via email while others are delivered only on the web. Most are delivered in some combination of the two. All of the newsletters delivered through Beyond eMail have a web version that can be automatically published to your website when you send it via email.
Having both the methods available should suit all your target audiences preferences.
How do you publish an electronic newsletter?
Essentially all you need to do is decide on a topic, name your publication and start writing. Blogs can back up your newsletters, or indeed provide content if you choose to use your email newsletter as a round-up or summary of recent posts on your blog. When you have your content sorted, you need is a delivery programme – like Beyond eMail. One that will manage your subscribers for you. One that will provide you with live real-time stats. One that is easy to use – For more info visit www.beyondmail.co.uk.
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